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F is for Fashion

The Best-Selling Children's book for little fashionistas

There are so many alphabet books about apples and ducks… F is for Fashion is not one of them! This fashion-inspired ABC book is designed to teach your child about fashion while they learn the alphabet. F is for Fashion uses colorful, whimsical illustrations to bring the fashion alphabet to life. Whether your kids have already started school or not, help them learn the most stylish ABCs with F is for Fashion.

This book will take them on a learning adventure inside fashion, helping them recognize each letter of the alphabet along with a fashion-related term. Each page features both uppercase and lowercase letters, a fashion term that begins with that letter and an illustration of a fashion item that begins with that letter sketched by Project Runway designer Amanda Perna. F is for Fashion is the perfect gift for fashion-lovers young and old and makes a great accessory from the playroom to the living room!

the inspiration

Behind The Book

With a background in Fashion Design, Amanda wanted to find a fashion based ABC book for her daughter (and love of her life), Stella while teaching her to read. After months of searching without any luck, Amanda decided to create one herself. With so many fashionable parents, with equally fashionable little ones, Amanda knew she couldn’t be the only parent searching for a book just like this one. 

After printing the first copy of “F is for Fashion”, everyone she knew asked to order one. She showed her book to Neiman Marcus, who requested an exclusive edition, and in the first two months sold over 1,200 copies.

The book had exceeded her wildest expectations and has led to opportunities to meet fashion lovers of all ages during her book signings that have taken her around the world